With more than 5,000 entries in its categories red dot award: product design, red dot award: communication design and red dot award: design
concept, the red dot design award is one of the leading and largest design competitions worldwide. Since 1955, the Essen-based Design
Zentrum Nordrhein Westfalen has annually selected outstanding design quality and officially paid tribute to it in an exhibition.
Design in advertising
Advertising is becoming more and more sophisticated and ambitious in our society. Along with that development an increasing quality standard in design is demanded by the advertising industry. The results of the red
dot award: communication design of the past years have shown that design is at least as significant for the advertising industry as it is for more traditional disciplines of communication design such as books, business documents, websites or posters.
Innovations in the competition
Registering to participate in the competition is only possible on-line. The registration fees have been lowered. For the first time, this year there will no longer be only a single “Grand Prix” for the best work of the overall
competition. Instead, the jurors will have the option to award a “red dot: grand prix” for an outstanding work in each category.
Promoting young designers
In order to set impulses for tomorrow today, the red dot award: communication design 2006 increasingly wants to promote young designers: This year, the best student work will receive the honorary title “red dot: junior prize” and a prize-money of 10,000 euros (instead of 2,500
euros in the past years).
Awards presentation and special exhibition
The highlight of the competition is the awards presentation in the festive ambience of the Essen Philharmonic Concert Hall on 8 December 2006. Following the awards presentation, all prize-winning works will be presented in a special exhibition in the red dot design museum on the premises of the Zollverein colliery until 7 January 2007.
Dates at a glance
Registration: by 16 June 2006
Awards presentation: 8 December 2006
Special exhibition: 9 December 2006 to 7 January 2007
On the Internet at