red dot award: product design 2006

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“The creative imperative”: The theme of this year’s World Economic Forum in Davos, Switzerland appealed to the gathered leaders in business and politics to react creatively to global challenges – an appeal which applies even more to manufacturing companies that take part in the international competition with their products. “Many companies have been successfully investing in innovation and design for a long time in order to stand out from the competition and to convey their brand values”, explains Professor Dr. Peter Zec, initiator of the red dot design award and president of the international design association ICSID. “However, creativity by itself is not enough; the products also have to be of high quality. And it is also the task of design to communicate this quality.” Receiving an award in an internationally renowned design competition such as the “red dot award” is an important indicator whether a product has the potential to be successful on an international scale. The products that have only recently received the “red dot” quality label for their high-quality design in the red dot award: product design 2006 competition show how successful the combination of quality and creativity is.

After Asian companies and designers – apart from Japan – have mostly been in the spotlight in recent years due to so-called product piracy, this region appears to be increasingly developing a design quality of its own. Professor Dr. Peter Zec explains that “entries by Asian companies in the design competition have once again increased clearly. Within the last two years, the number of submitted products has almost quadrupled. This shows that above all global Asian companies are increasingly recognising that in the long run they cannot rely on low prices only. Instead, the quality, the brand development and product culture are becoming increasingly important to create loyal customers in western industrial nations.” Thus, the number of red dots going to Asian companies is rising: 98 products received a distinction in the red dot award: product design 2006, mostly in the product category “Media and home electronics” – whereas just two years ago it was only 33 products. Zec: “This means that western competitors have to prepare for tough times and be even more innovative and creative.”

The presentation of the awards will take place on 26 June 2006 in the Essen Aalto Theatre and from 27 June until 23 July 2006, the award-winning products will be displayed in the special exhibition in the Essen red dot design museum.

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