DESIGN NEWS




European International Design Management Conference


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Design leadership means both to design and to lead - to lead design and to lead business by design. Today, those responsible for design creation face leadership challenges and opportunities greater than ever before. Who should lead design? Who leads by design? How and why does a company "lead with design?"

Design leadership has many interpretations, ranging from inspiration to collaboration, and from culture to globalization. At this conference, learn how experts lead with design in a climate of change; how design managers adapt to this new challenge; how thought leaders interpret changing socioeconomic dynamics; and how to get inside "leadership" to become more-effective design leaders. This conference will provide the insight and interaction essential to utilizing design leadership for business success.

Presentations will be given by Rachel D. Cooper, Christoph Böninger, Tim Selders and Paal Smith-Meyer, Mario Trimarchi, Raymond Turner, Dr. Jürgen Häusler, Richard Henderson and Pat Kinsley.

For more information, please visit www.dmi.org

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