New Chapter in Design Marketing

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How to publish and market your own designs and visions worldwide on the Internet? The graduated industrial designer Markus Wild had this idea, but didn’t find a platform for this, that was either secure, serious and well known at the same time. Together with the Panvision agency he developed the open Internet platform, which is available in English for all designers and potential customers worldwide since 1 September 2003 - and will thereby open up a new chapter in design marketing.

The German page that started at the beginning of July 2003 has already been arousing a great deal of interest in the design world, among other things, because at the same time Wild has realized a protection with the publication of the designs due to the new EU Community Design – and therefore the ideas and designs are legally protected. The German page can already be viewed in advance at the same address.

The offer of is intended for all professional designers. The designs of potential customers are presented in a wide spectrum of categories ranging from product designs, graphics, illustrations and brands. In order for these to also take advantage of individual offers, the launch of is being accompanied by an intensive press campaign in all relevant specialist and business media and is being supported by marketing measures. A special offer for interested potential customers has been announced for the end of 2003: The subscription of individual categories shall immediately inform the prospective customers as soon as a new design is available in the "requested category". will also increase the globality in design-business. Potential customers from Japan, for example, can now simply buy "German Design" or "Italian Design". Just like designers from Korea, Brazil or Sweden will offer their services to European companies. Furthermore, the designs are intended to create a basis of cooperation between designers and producers – and at the same time it doesn't matter whether the designer is a highly decorated professional or a beginner. is still in its early stages. At the moment there are just a few designs and designers that have ventured along this path. But this is all set to change very soon. It would be nice if designers could regard as an opportunity for realizing their visions and for making suggestions that go far beyond that which customers would have requested in the event of an order.


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