DESIGN NEWS




The foreign affairs of Dutch Design


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`The foreign affairs of Dutch designŽ showcases over 90 successful designs that Dutch designers have produced in recent years for international markets and overseas clients. Bureau Mijksenaar's signposts for international airports can be seen, Dick Bruna's stamp designs - commissioned by Japan Post - will be on display, Studio Dumbar's logo for the Beijing Olympics will be featured and Max Barenbrug & Eduard Zanen's Bugaboo pushchair will also be included. Names like KesselsKramer, Marcel Wanders, Alexander van Slobbe and Hella Jongerius will show examples of success in advertising, industrial design, fashion and spatial design.

Dutch design pushes boundaries and transforms existing ideas into fresh new concepts. Dutch design is mainly based on rock-solid ideas, inventive use of materials and radical technical innovation. This unique combination of factors achieves spectacular results, both economic and artistic.

The exhibition `The foreign affairs of Dutch designŽ shows that Dutch design not only has cultural value, it also contributes to the quality and profitability of companies and other organizations. From postage stamps to lingerie, Dutch designers are successful all over the world.

Organization
The touring exhibition `The foreign affairs of Dutch designŽ is an initiative of the Association of Dutch Designers (BNO) and the Premsela Foundation, supported by the EVD (part of the Ministry of Economic Affairs). The exhibition is designed by Gilian Schrofer. The show at the Beurs van Berlage will be produced by Onderneming & Kunst (Enterprise & Art). Previously, the exhibition has been to London, Heerlen, Cape Town and Berlin. After Amsterdam it will travel to Budapest and other international cities.

Opening hours and address
11 AM until 5 PM, closed on Mondays
Beurs van Berlage
Damrak 277
1012 ZJ Amsterdam
T 00 31 (0)20-530 41 41
F 00 31 (0)20-620 47 01


More information
www.beursvanberlage.nl

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