Premsela, Dutch design foundation and De Vleeshal present

April 3 - May 31, 2004
link to website

Often, we view design in terms of progress. We tend to think of new products as improvements over their predecessors. But, today, we're seeing a different breed of products. Instead of innovating in the traditional sense, many designers are creating a seemingly endless stream of "alternatives". Next year's coat and last year's coat, next year's chair and last year's chair rest side by side, more like variations on a theme than an evolutionary statement.

Given this trend, our interpretation of design is due for revision. Alternate refrains from promoting a single point of view. Rather, the exhibition poses open-ended questions: Are designers now creating "better" products - or are they merely producing alternatives that fail to improve on traditional versions? What cultural and economic value may these "alternate" products have? What is the difference between computer-generated products and those conceived by designers? Could there be parallels between the creation of new products and the natural process of evolution?

For more on this subject, visit and

The Alternate lecture series is forthcoming.


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