New orientation of BMW design teams

link to website

The BMW Group has reorganised its development departments as it focuses more strongly on its brands BMW, MINI and Rolls-Royce. In the course of this new orientation Christopher Bangle, Director of BMW Group Design, has also aligned the design area towards the various business areas of the BMW Group.

Brand specific design studios have been set up for each of the three brands BMW, MINI and Rolls-Royce as well as for the areas BMW Motorrad and BMW M. These new brand studios will now accompany the entire development process for new models from the first sketches to the start of production. They will receive support from cross-brand specialist departments responsible for strategic and technical tasks, for example model technology.

BMW Group Designchef Christopher Bangle and the Leader of the BMW Group Designstudios (v.l.n.r.): Christopher Bangle, David Robb, Adrian van Hooydonk, Ulf Weidhase, Ian Cameron, Gert Volker Hildebrand


map  project  partners  forum  resources  EDN