In my opinion, design work is based on comprehensive thinking. The designer has
to understand the causes and effects of the product that is being designed.
He acts as an interpreter between the industry or the producer and the user.
I suppose we all want to live in an environment that is ethical, aesthetic,
and works logically.
WHAT ARE YOUR DESIGN PRINCIPLES?
My approach varies from one project to another. There is not only one way to
work or proceed. Every project is unique and deals with different themes. Sometimes
you have a chance to create products that support your own view of what is essential.
And sometimes you serve the client’s needs anonymously.
Knowing the client is important. For me, working as a designer often involves
developing a personal relationship with the client. Meetings and discussions
create insights into the nature and aims of the co-operation. Conversations
with the client create ideas of how to go on with the project. Knowing the end-user
of the product, however, may be even more important.
Originally, I was trained to be a craft designer. The ﬁeld of industrial
design has traditionally strived for making everyday objects both functional
and aesthetic. My intention is to continue this tradition in a modern spirit.
In other words, I want to maintain the ﬁeld’s know-how, and, at
the same time, develop it further. In this sense, the purpose of design is clear.
While the ﬁeld has gained experience and knowledge, the purpose of design
has become wider, too.