Final symposium

Verona, 17-18 March 2005


Please download: PDF Program of the symposium - PDF Enrolment Form

The symposium is part of the three-year (2002-2005) European project, European Design Forum (EDF), co-financed by the European Commission, Culture 2000 Programme and supported by the Assessorato alle Politiche Comunitarie and Assessorato alla Cultura of the Comune di Verona.

The primary scope of the EDF project is to encourage the confrontation ov various experiences of the member countries in the field of design, through the organization of highly-specialized conferences and the creation of a constantly evolving Internet site in which the data acquired are united.

The EDF project is a dynamic platform for the exchange of knowledge within Europe in the area of design, in the most general sense of the term, from the historical and cultural aspects to the economic and technical ones.

This symposium constitutes the synthesis of the work undertaken in the forums that have been held as part of the EDF project and offers an opening to possible future endeavours.

Each of the five symposium sessions is organized by a partner in the European network and focuses on a theme already addressed in a preparatory forum held in the respective organizer's country.

The Museo di Castelvecchio is responsible for the introduction, conclusions, and overall organization of the symposium.



March 17, 2005

Design and Management

Design for Business and History


9.00 - 13.00

Greetings from the authorities


Marco De Michelis

Dean, Faculty Design and Arts, IUAV Unversity

Venice, Italy

Design and management

Session organized by Design Flanders, Brussels

Chair: Johan Valcke

Radical design-driven innovation

Roberto Verganti

Professor, Management of Innovation, Politecnico di Milano

Milan, Italy

Director, Alta Scuola Politecnica

Milan-Turin, Italy

Coffee Break

Management of innovation and strategy

Koenraad Debackere

Professor, Department of Economics and Applied Economics K.U.Leuven

Leuven, Belgium

Design and culture of business

Michele De Lucchi

Director, ClasDIP

(Specialized degree programme in Industrial Product Design)

Professor, Faculty of Design and Arts, IUAV University



13.00 - 14.30


14.30 - 17.30

Design for business and history

Session organized by Design Museum, Helsinki

Chair: Marianne Aav

Design for business and history.  The role of national design museums in the globalized world

Marianne Aav

Director, Design Museum Helsinki

Helsinki, Finland

The real truth of design

Tobia Scarpa

Professor, ClaDIS

(Degree programme in Industrial Design)

Faculty of Design and Arts, IUAV University

Venice, Italy


Harri Koskinen

Designer, Friends of Industry

Helsinki, Finland




March 18, 2005

Design and communication

Design education and industry

Environmental design and designing public spaces and mobility


9.00 - 13.30

Design and communication

Session organized by Design Zentrum Nordrhein Westfalen, Essen

Chair: Peter Zec

In fair Verona, where we set our scene (design, communication, Romeo&Juliet)

Conway Lloyd Morgan

Programme Leader

New Media Publishing, University of Wales

Newport, United Kingdom

On understanding and misunderstanding

Knut Maierhofer

President, KMS Team

Munich, Germany



Design education and industry

Session organized by The Lighthouse, Glasgow

Chair: Stuart MacDonald

A proposal for a design finishing school

Hugo Manassei
Director, Graduate Pioneer Programme

National Endowment for Science, Technology and the Arts (NESTA)

Strange cargo

Janice Kirkpatrick

Director, Graven Images

Glasgow, United Kingdom



13.30 - 15.00


15.00 - 18.00

Environmental design

designing public spaces and mobility

The impact of lighting design on urban public spaces and landscapes

Session organized by Pro Materia, Brussels

Chair: Lise Coirier

Contemporary lighting design and environments within public spaces

Marc Aurel

Lighting Designer

Le Port-Cassis, France

Theory and practice in lighting design applied to urban and environmental spaces and sites

Roger Narboni

Lighting Designer, Agence Concepto

Bagneux, France



Alberto Bassi

Professor, ClasDIP

(Specialized degree programme in Industrial Product Design)

Faculty of Design and Arts, IUAV University

Venice, Italy


To participate in the final symposium, please download the registration form.


Final Symposium
Verona, Italy - 17/18 March 2005

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