‘Design makes the Difference’
Brussels, 29-30 November 2002
Design is a critical success factor for a company and clearly
offers added value. Design produces stronger brand recognition, greater profit
margin, or faster growth.
Product development and design provide differentiation and added value. Design
adds that little difference to which the client - faced with an over-abundance
of consumer goods - feels attracted.
Design also gives a company another culture that is synonymous with educated
risk-taking, forward thinking, collaboration with many kinds of people - in
short, a culture in which people dare to leave the well-trodden paths.
This international workshop invited managers who wanted to know
more about design implementation in their company. The presentations of five
companies with their designers, representing a variety of sectors, concerned
different aspects or points of view. Two lectures contributed to a more general
The five duos were:
- about Design adds value to everyday
plastic consumer products
- about The Chasm Chair Project
about The project P.O.C.
about Design is my lifetime experience
- about Domestic appliance product family
The two lectures:
The tangible and intangible impact of design activity on business
- about Design
Knowlegde Management. Design as a knowledge source supporting product innovation